Marketing vs. Management

Here's Seth Brown's review of War in the Boardroom by Al and Laura Ries.

It's hard to see through marketing plans when management is generally set in its ways. Creativity gets wasted everyday when company decision makers either drag their feet on approving a campaign or flat out deny its possibilities.

This book suggests that marketing professionals start talking like "left-brainers" to management. I'll have to pick it up. Because as of now, it's easier for marketers to give advisement and then throw up their hands saying (to quote my boss), "I have no equity in the firm." We cannot be successful without proper approval and financing, and can only care so much about a firm that won't help itself.

Maybe this book will teach effective ways to approach management and, thus, be able to do our jobs.