It appears that Jameson has lost its touch. I remember a couple of years ago when their subway ads had witty remarks: - Maybe because "next round on me" is easier to understand than "stanclearclosindoor."
- Maybe people like Jameson because the ads give you something to stare at when you don't know where to look.
Relatable to the New Yorker and just plain funny. So imagine my disappointment when I saw a new series of ads designed similarly, but with boring, weak lines. So boring in fact, I can't remember any of them (and didn't think to write them in my phone at the time). All I remember is being severely annoyed that they must have used the economy as a reason to get rid of a good copywriter and hire someone who can't fill the void.
If you're going to keep the same campaign theme each year, make sure it's up to par with the initial roll out. Don't throw us a NY-targeted ad, and then get lazy and swap it for a generic approach.
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