Jun 15, 2009

The worst PR pitch I have ever seen...

I'm still debating whether this PR pitch is real: http://www.speakmediablog.com/2009/06/very-bad-pr-pitch-what-not-to-do-when.html. Speak Media Blog gives a good analysis below the posted pitch.

I searched around, and it appears that this Kevin Byrd character is real. And his website is awful. Not only do various page links pop up into new windows unnecessarily, but the run-ons are out of control in his bio.

It's a shame that good initiatives like Byrd's get overshadowed by one stupid publicist (I hope it's not more than one person, because if it's an entire team that put this together, his cause is really screwed).

But is that pitch genuine? Are skills in marcom progressively worsening that much? This pitch is the very reason that public relations professionals are not taken seriously in the corporate world. We will never hold a high place in a company so long as they give any fool the job.

Jun 10, 2009

For the obnoxious status updaters who really have nothing worth reading...

There's an art to writing on Facebook or Twitter really. Unless it's amusing or of good information for your followers, keep it to yourself.

Please note: If you attempt to use Facebook or Twitter to market your goods/services, make it entertaining. No one wants a straight "buy/use me" pitch. Those are as valuable as knowing that your friend is eating a sandwich. It's dull and easily skipped or forgotten.