Do Guinness marketers go to bars?

I often wonder why Guinness never markets to women. I know I'm the rare female drinker who prefers Guinness to, say Miller Lite, but I can't help but notice that most women only drink the beers marketed to them. Women are associated with lighter beers so often that generally, when I ask for a Sam Adams, I'm handed a Sam Light.

I'm not sure if their "fewer calories" campaign was to attract health nuts or a weak attempt at relating to the female population. While it's understandable to stick with their same slogans, they should consider striving to relate to women. They already have the men in their pockets and I think they need to think strategically about the profits of getting more female consumers.

Which leads me back to my question. Do Guinness marketers go to bars? If so, they would notice what I have. Whenever a guy offers to buy a girl a drink, and she picks something stronger than his initial drink, he will always upgrade--because he's a "big, tough man." I can honestly say that it is my favorite game to play in a bar. If a guy offers to buy me a beverage, and he's drinking a Bud Light and I've been drinking Killians, I'll still switch to Guinness just to test my theory. And two Guinnesses almost always get ordered...

I think it's time for Guinness to get hip with the modern bar scene and turn a bigger profit. And maybe hire me (is it true that breweries give free beer to employees?).