According to my BtoB daily news alert, the Postal Service is extending it's discount offerings for bulk mail. While not an immediate savings (but a rebate on postage from mailings this summer), it ought to help the USPS gain back some of the lost revenue during this recession, especially from those too lazy or incompetent to file for the rebate on time.
But with the discount rules, it sucks to be a small company with limited funding for direct mailings. I guess the USPS would rather target the companies who definitely have the money to spend on bulk mail. So we can assume Bed Bath & Beyond will continue to supply us with store coupons while the little guys continue to fade out of existence. Thus is capitalism.
May 18, 2009
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment