10e20, an internet marketing and web development company, has some good social networking tips on its blog. They're the basic, standard strategies, but I think a lot of people focus too much on knowing the bigwigs and forget to "meet the newcomers."
The good networkers know that every introduction has the potential to create a mutually beneficial relationship. Not everyone will be useful to you immediately if at all. But if they have a need, help them in the what-goes-around-comes-around, good-karma kinda way. You never know what family they have and friends they keep.
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This MarCom blog focuses on things done right, and things done remarkably wrong. It serves as a source of marketing communications tips and ideas.
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