Apr 28, 2009

Everyone should spend money on advertising--one sacred cow worth slaughtering


Not sure where to even begin criticizing this ad. I found it in an issue of Advertising Age. Maybe I will just make a list of everything I see wrong:

1. I realize there are some who still use the term "sacred cow," but is it wise to reference killing them? It seems insensitive to a religious practice and not necessary language for our global world.

2. Why are we referencing killing any animal or using the term "gory?" PETA will not like. Especially the image in the lower right corner of a beheaded moo-er.

3. Who is this ad for? The Gate Worldwide. Who are they? This ad tells me nothing. Clearly it is some type of communications company. To find out who The Gate Worldwide is, I had to google. Yeah. No website on the ad. Just some dude with his phone number. I was tempted to be a smart ass and call to ask him what he does, but I am trying to behave.


4. According to its website, The Gate Worldwide specializes in "advertising and corporate identity." Ummm this ad doesn't have any type of branding to identify this company. In fact, I would never have associated the company that did this ad with the company website I viewed. Give me at least a logo. Come on now. I trust that their services aren't stellar.

5. I take issue with a few of the practices that they think should be eliminated. Some that I believe should remain "sacred cows." For instance, "the customer is always right." Regardless of whether or not they are right, it's important for them to think they're being given the upper hand. Customer retention is necessary these days. But I guess this goes along with their belief that it's ok to offend people. [brace yourself for the sarcasm...] That's just good salesmanship.

6. I didn't even make it through the whole list of cows. I had to skim because it's too busy and cluttered. Who can be bothered? Just because you should continue spending money on advertising right now, please don't waste it on a full page of nonsense.

Lesson: Only money spent on good advertising is beneficial in this economy.

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